Products
You Need A Photographer who feels how to show your products vision
When I photograph products I have to feel my vision of what to include in the sales message. I keep tweaking and thinking about the message and what to include for the sales message. You want to include enough elements to share your message, but not too many that it looks cluttered. Once it’s designed to my high standards, then I begin shooting.
For example, I have a client who just wanted his beef jerky bags photographed professionally for his website. We went over the shot list extensively, and he clarified he just wanted clean shots of his bags.
I was happy to do that, but as he was in my studio during the actual shoot, we began talking more about his sales message, his unique proposition.
I sent him to the store to get a few ingredients while I continued photographing his bags.
HERE IS HIS PRODUCT VISION:
Now there's nothing wrong with this photo. It's clean, and professionally lit. But does it convey the sales message like my vision?
I use proven photography techniques that show your products with deep, rich colors, and tap into my unique feeling to make your products pop in the frame.
Sometimes I use clean even lighting, like with my client’s Genius jerky photo, and sometimes I choose a more dramatic, colorful lighting.
It depends how the product feels.
His cost of adding my ingredients? About an additional $50. I think it was worth it.